Senior-led consulting and hands-on execution across demand generation, ABM, AI-enabled marketing, and revenue operations.
From demand generation to full revenue operations.
Full-funnel B2B demand programs - ABM, lifecycle marketing, paid acquisition, email campaigns, webinars, and landing pages - built to drive qualified pipeline, not just leads.
AI-powered workflows that accelerate campaign development, enrich targeting with intent data, and apply generative AI to personalization at scale.
CRM management, tech stack integration across Marketo, HubSpot, and Salesloft, and deep sales-marketing alignment so the systems match the strategy.
ICP definition, positioning, go-to-market planning, pipeline forecasting, territory strategy, and BDR alignment built from years of enterprise experience.
“Great marketing isn't about more activity.”
Real outcomes, real numbers. No vanity metrics.
“Transformed our demand gen from spray-and-pray to a precise, measurable system. Pipeline doubled within two quarters of working together.”
“The AI workflow builds alone saved 20+ hours per week. Jordan genuinely understands both the strategy and the tools required to execute it at scale.”
“Finally a consultant who actually owns the number. Senior-level thinking, zero agency politics, and a genuine understanding of how pipeline gets built.”
The Upgrade Lab is built on 15+ years of senior B2B marketing execution.
We work lean by design. Fewer layers means faster decisions.
Book a free 30-minute strategy call. No pitch - just a real conversation about what it takes to hit your pipeline targets.
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